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Don’t Start With the Camera. Start With Strategy | Trailer episode artwork

Aug 13, 2026 <1 min

Don’t Start With the Camera. Start With Strategy | Trailer

from Muhami Matters

Video can be one of the most powerful tools available to professional services firms, but only when it starts with the right strategy. In this trailer for the next episode of Muhami Matters, Chris Adams speaks with Robert Weiss, Founder and President of MultiVision Digital, about why firms should think beyond production and focus first on the business objective, audience and distribution plan. Robert explains why one polished video is not a video marketing strategy, why professional expertise is often best communicated by real people rather than AI avatars, and how video can become a reusable digital asset that continues to create value over time. The full episode is released on Monday 17 August 2026. Robert Weiss: https://www.linkedin.com/in/robertweissnyc/ MultiVision Digital: https://MultiVisionDigital.com Video for Manufacturing: https://VideoForManufacturing.com Muhami Matters is hosted by Chris Adams, Founder of Muhami and CJA Consulting. Visit us at muhami.ae and cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #VideoStrategy #VideoMarketing #ProfessionalServices #LegalMarketing Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals

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