Don't suffer from shorterm-ism

from Business Essentials · host SoundCartel

Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions. But building brand value is more important than short-term sales results. Troy McKinna, Co-Founder of Agents of Spring, identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode was published on June 24, 2024.

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