Don't take no for an answer — Joe Grossman of Patty & Bun

Joe Grossman is the founder of Patty & Bun, who, as you probably know, make some of London’s most coveted burgers. Set up at the height of the 'burger boom' in 2012, Patty & Bun has outgunned its many competitors at every turn, and now operates 12 sites across London and elsewhere. At the start of lockdown, Joe launched 'DIY kits' so that his customers could re-create their favourite burgers at home — and by all accounts it's been a roaring success.  This is a typical Joe Grossman move, as you’ll discover — Joe doesn’t do things by halves, and he likes to charge into a problem all guns blazing. This is almost certainly why his company has been so successful where so many others have faltered. In this episode, we talk about how the first people he spoke to told him Patty & Bun was a terrible idea; why his first ever lunch service at Patty & Bun was so bizarre; and how home delivery is changing the industry day by day.