Don't try to convert people to Sustainability; use Green Jujitsu

This is the fifth of 10 special episodes to mark the publication of my guide '10 Rules for Corporate Sustainability' where I sum up the lessons I have learnt delivering Sustainability over the last 25+ years. In this episode, I talk through what is probably the most important of the ten rules, Rule 5: Don't try to convert people; find buttons to pressMost attempts at Sustainability engagement fall into the 'preaching to the choir' category; most attempts fail to make a real difference. About 15 years ago I started developing an alternative approach, Green Jujitsu, which is about finding the sweetspot between the existing culture in the organisation and Sustainability, and starting there. In this episode I give examples in three different sectors. Green Jujitsu works!Click here to download 10 Rules for Corporate Sustainability Hosted on Acast. See acast.com/privacy for more information.