Don’t Turn Off Brand Spend!

Sarah McConnell, VP of Demand Generation at Qualified, experienced the negative impacts of not having enough dedicated emphasis on “branding” activities on revenue generation. Through data-backed research, Sarah’s 2024 strategy is to increase brand spend to a highly segmented list of accounts.About this Pioneer > 0:40Biggest Challenges > 2:12Looking Forward > 5:35100 Pennies Game > 9:11Final Thoughts > 13:02View the 100 Pennies Game: Click Here!Follow Sarah McConnell on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerExperienced demand generation marketer with a history of leading successful GTM teams in B2B SaaS. Proven track record of strategizing and executing multi-channel efforts that help my company exceed pipeline and revenue targets, with a heavy focus on data-driven decision making. A key strength is my ability to think strategically big picture (annual planning, budgeting, cross-functional partnerships) while also rolling up my sleeves to get the work done (campaign execution, marketing operations and attribution, reporting). Extensive experience in digital marketing, email marketing, ABM, event and field marketing, content marketing, and marketing operations. Have also dabbled (and had success) in product marketing and customer marketing. I am an avid beach volleyball player, reader, and dog lover (#adoptdontshop). I will also try and find a way to use a Friends, Schitt's Creek, or Parks and Rec gif in as much content as possible.