Don't Wait for Perfect: A Serial Entrepreneur's Guide to Launching Products w/ Martijn Smit of WhatPulse

In today’s episode I talk with Martijn Smit, a serial entrepreneur who’s mastered the art of rapidly getting new products to market. Martijn shares his journey from early coding experiments to building multiple startups, including how he balances efficiency with perfection. We dive into why shipping fast beats waiting for the product to be fully-baked, the myth of “if you build it, they will come,” and the power of testing ideas through MVPs. He also reveals his process for filtering ideas, fighting distractions, and overcoming challenges in marketing and sales. If you’re ready to launch smarter and faster, this episode is packed with actionable insights you won’t want to miss! --- Episode Resources Check out a few of Martijn’s projects (https://whatpulse.org)(https://mutedeck.com) Atomic Habits by James Clear (https://a.co/d/akrywzm)