Doordash's AI Marketing Wizard (Episode 39 ft. Hannah Davis Tsumoto)

This week on 21 Minutes With…, Brittany and Christian sit down with Hannah Davis Tsumoto, Head of AI Transformation at DoorDash.Hannah is responsible for integrating AI into marketing workflows across one of the most recognizable consumer brands in the world — and she's not talking about using ChatGPT for captions. She's talking about the fundamental rewiring of how marketing teams are built, how creative gets made, how data gets connected, and how brands survive in a world where the search engine is no longer the gatekeeper.In this conversation, we talk about why companies not integrating AI won't be winning in 12 to 24 months, what the backpack journalist framework means for the next generation of marketers, how DoorDash is actually deploying AI across its marketing org right now, and why AEO is replacing SEO faster than most brands realize.