Doping, Greed, and the Pursuit of Greatness at Nike

We take a hard look at underworld of professional running with Matt Hart, journalist and author of “Win At All Costs: Inside Nike Running And its Culture of Deception." Hart depicts the saga of the Nike Oregon Project, a talent-stacked team of athletes with the goal of building a homegrown Olympic running champion that would help the corporation dominate the market and sell product. Hart details the effort to uncover a win-at-all-costs culture of abuse, gender discrimination and systemic cheating at the highest levels of professional running.See omnystudio.com/listener for privacy information.