Doppelt hält besser: Wie TV und Streaming gemeinsam Marke...

What this episode covers

In dieser Folge des blicken Selina und Marco auf den Wandel der Mediennutzung: Streaming vs. lineares Fernsehen – was schauen Kinder und Familien heute wirklich, und wie wirkt sich das auf Lizenzstrategien aus? Außerdem Thema: mutiges Marketing – warum es sich für Marken aktuell lohnt, neue Wege zu gehen und auf originelle Ideen zu setzen. Auch die Gaming-Welt kommt nicht zu kurz: Welche Chancen bietet sie für Spielwarenhersteller und Lizenzpartner? Abgerundet wird die Folge mit einem Rückblick auf die BRANDmate 2025: Welche Themen und Trends standen im Mittelpunkt, welche Impulse nehmen Branchenprofis mit – und wie wichtig sind die persönlichen Begegnungen für erfolgreiches Networking?

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Frequently Asked Questions

How long is this episode of Spielwarenmesse Podcast?

This episode is 19 minutes long.

When was this Spielwarenmesse Podcast episode published?

This episode was published on July 25, 2025.

What is this episode about?

In dieser Folge des blicken Selina und Marco auf den Wandel der Mediennutzung: Streaming vs. lineares Fernsehen – was schauen Kinder und Familien heute wirklich, und wie wirkt sich das auf Lizenzstrategien aus? Außerdem Thema: mutiges Marketing –...

Can I download this Spielwarenmesse Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.