Dos and Donts of Branding in Crypto?

How does a game go about building a brand in web3? On this week’s Press Play, we’re joined by Arron Goolsbey, Matt, and Ani to discuss web2 vs. web3 technology and the crucial role content creators play in building a brand in web3. Timestamps: 0:00 Introduction 6:49 The role of branding in web2 and web3 23:15 Content creators growing web3 brands 40:21 Linking web3 IPs to big content creators 51:07 More about Big Time 51:40 More about Lizard Labs 52:49 More about Mythical Games