Dos and Don'ts of Mobile Messaging (RCS, MMS & SMS for Business)

With the show being called "No Hold Time," we talk a lot about the voice channel. But today, the guys dig into what may be the most popular method of person-to-person communication: texting. Texting has come a long way since the days of T9 (Thanks, David...SMH) and it's certainly nothing new for many customer service organizations. What IS new are modern customer preferences, the fear of scammers, developments in app notifications/adoption, and the ongoing transition to RCS. Even if you know everything there is to know about RCS, SMS, and MMS, you'll still LOL as these guys share their POV about business messaging IRL. BTW: Did you hear an unfamiliar term or acronym in this episode? Visit mosaicx.com/glossary to find out what it means.