Dot & Key's CEO Shares The SKINCARE INDUSTRY's Best Kept Secrets

In this episode, I sit down with Suyash Saraf, co-founder of Dot & Key, one of India’s fastest growing skincare brands that turned fruit powered actives into a household name. We talk about how Dot & Key started in Kolkata and grew into a major player aiming for even bigger milestones.Suyash opens up about what it takes to build a D2C brand in a crowded beauty market, why pricing strategy and consumer trust shaped their success, and how understanding Indian customers differently from global trends gave them an edge. We also dive into lessons on scaling, branding, consumer behavior, and staying innovative in a space where trends change overnight.If you’ve ever wondered how to create a brand that balances science and joy, or what it really takes to build a profitable D2C business in India, this conversation with Suyash is packed with insights you will not want to miss. Clips Channel - https://www.youtube.com/@UC6_36Ck19T722Ozq73ft32A Shorts Channel - https://www.youtube.com/@UCReIVC4kIVXuGFCv2Y-hr-Q Connect With Suyash Saraf - LinkedIn - https://www.linkedin.com/in/suyash-saraf-30602a68/Dot & Key - https://www.dotandkey.comConnect With Pritika -Podcast Related Emails - [email protected] https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id151762994500:00:00 - 00:01:29 - Trailer & Intro00:01:30 - 00:08:26 - Story of Dot & Key00:08:27 - 00:10:26 - How to take the first LEAP in business00:10:27 - 00:16:08- D2C Brand Building MASTERCLASS00:16:09 - 00:33:29 - Step By Step Of Launching A Product00:33:30 - 00:49:55 - Hurdles Of Going Global 00:49:56 - 01:00:53 - Making Your Brand PROFITABLE (Tips)