Double Down On What Works To Scale Faster - Episode 14

Following his 45th birthday, Ant shares the reflection that reshaped his focus for the year ahead. He unpacks the complexity trap of chasing multiple income streams, tells the story of an author who simplified down to three, and explains his own shift toward growing the Simplify Business Community. This one gets honest about practising what you preach. Key takeaways Most highly successful creators and educators run very few income streams, often just two or three. The drawback of adding more is the layers of complexity they bring to your business and your life. When you double down on the streams that already produce results, the rest of your business tends to trickle down from that focus. A book at the top of the funnel can carry the offers that sit behind it. Spreading your energy across everything usually means you do nothing really well. Refocusing on what works is what lets a business catapult to the next level. The hardest revenue to win is often the revenue we spend the most time chasing. It helps to ask which streams give you the easiest and best results, then put your campaigns there. Ant introduces his new measure, return on impact. The belief is simple, that impacting enough people and transforming enough businesses brings the financial reward with it.   Resources mentioned Grab the book and the funnel roadmap: www.simplifythefunnel.com Join the Simplify Business Community: www.hodgesnet.com Explore everything Ant offers: www.anthodges.com