Double Your Dojo Founder, Matthew Brenner

In this episode, we welcome Matt Brenner, founder of Double Your Dojo, an organic marketing agency for martial arts schools. Matthew introduces the 'Triangle Codex', a three-step system designed to help martial arts schools attract students without relying on ads. You can learn about Matt online at the links below: @blackbeltbrenner_www.doubleyourdojo.comMatt emphasizes the role of martial arts in personal development. We touch on parenting styles, the relevance of therapy, and the unique challenges martial arts school owners face. The ⁠⁠⁠⁠Union Staffing Group⁠⁠⁠⁠ sponsors The BizJitsu Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This full-service boutique recruitment firm focuses on uniting great companies with high-performing sales, marketing, and operational talent and ⁠⁠⁠⁠⁠⁠Groundwork Chiropractic⁠⁠⁠⁠⁠⁠, your foundation to function wellness. Follow us on Instagram: ⁠⁠⁠⁠⁠⁠@BizJitsu_Podcast⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠@vincepacleb⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠@archie_dane⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠@groundworkchiropractic⁠⁠⁠⁠Chapters00:00 Introduction to The BizJitzu Podcast00:30 Meet Matt Brenner: Founder of Double Your Dojo01:34 The Black Belt Business Academy Explained03:03 The Journey from Karate to Jiu-Jitsu05:14 Overcoming Shyness Through Martial Arts08:40 The Importance of Being Uncomfortable09:09 Gentle Parenting vs. Tough Love12:40 Navigating Parenting Challenges19:09 The Role of Therapy in Modern Parenting20:25 Jiu-Jitsu as a Form of Therapy22:32 Genetics and Jiu-Jitsu Performance24:25 Applying Karate Principles to Jiu-Jitsu26:04 The Path to Becoming a Martial Arts Instructor30:16 The Impact of a Single Conversation32:36 Finding Success in Martial Arts Business34:32 The Turning Point: Enrolling 29 Students39:18 The Triangle Codex: A Sustainable Growth Strategy42:02 Mass Enrollment: Selling One to Many48:28 Building Rapport: Pre-Event Communication54:14 Creating Irresistible Offers: Scarcity and Urgency01:00:41 The Art of Listening: Effective Sales Techniques01:12:04 Understanding Client Objections and Guarantees01:15:44 The Importance of Action-Based Guarantees01:16:25 Universal Principles in Business and Marketing01:17:32 Building a Sales Funnel for Success01:18:51 The Role of Marketing in Business Growth01:21:23 The Risks of Rapid Growth in Business01:22:14 Rapid Fire Jiu-Jitsu Questions01:25:00 Navigating Clickiness in Martial Arts Schools01:27:40 Sales Process Insights from a Consumer Perspective01:34:40 Advice for Martial Arts Academy Owners01:35:45 Connecting with Matthew BrennerKeywordsmartial arts, jiu-jitsu, business coaching, parenting, therapy, confidence, entrepreneurship, organic marketing, self-defense, personal growth, martial arts, student enrollment, organic marketing, sales techniques, fitness industry, business growth, communication strategies, customer rapport, marketing strategies, sustainable growth, client objections, action-based guarantees, business principles, sales funnel, marketing, rapid growth, jiu-jitsu, martial arts schools, sales process, academy owners