Double Your Profit Day #7 The Profit First Pricing Mindset EVERY 7-Figure Owner Uses

Welcome to Day 7 of the Double Your Profit Series —the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today we break down the Profit First Pricing method, a mindset shift that guarantees you pay yourself first by building profit directly into your prices.💰 Instead of calculating your price based on cost, we flip the script. This strategy ensures you never underbid, stop discounting, and always protect your margins. If you’ve ever felt stuck selling on price, this episode is your wake-up call.💡 What You’ll Learn in This Episode:What Profit First Pricing really means and how to apply itThe simple formula: 25% net profit, 20% materials, 20% labor, 35% overheadWhy discounting is lazy selling—and how to stopHow to sell premium packages and win even when you're the most expensive bidA real-world case study: Losing a sale by being too cheapWhy knowing your margins “frickin’ cold” is the key to staying profitableHow to shift from cost-first to value-first pricing💸 This Episode is Brought to You by CFO Made EasyBuilt a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make confident financial decisions.📈 Free Offer: Book a 45-min Financial Insight Session to uncover your pricing blind spots.📚 Keep LearningSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.