Double Your Sales with Female Consumers By Doing This

Send us Fan MailIf you are using a linear sales funnel, high-pressure tactics, or a feature-first pitch on your female buyers, you aren’t just losing deals, you are actively triggering biological responses that make it impossible for them to say yes or want to give you a second shot. In this episode:research-backed strategies to align with the female buying brainbuild disclosure-based trust in your sales process debunking the myth of the “timid” female buyerthe Guilt Factor &  “Made by Women” advantageResearch references:•Episodic Memory in Women: Cornell University (2013) study on women outperforming men in recalling specific events and contexts•Trust Formation: Kesebir & Qiu (2022), London Business School research on gender differences in interpersonal trust and disclosure behavior•The Cortisol Effect: Neuromarketing research by Felix Cao (2020) on how stress and conflict stimuli degrade persuasive messaging in female buyers•The Spiral Buying Journey: Martha Barletta’s foundational work in Marketing to Women (2003)•The “Made by Women” Effect: Schnurr & Halkias (2022), Journal of Consumer Psychology study on female consumers’ strong preference for products made by women•Values-Based Buying: CivicScience (2023) data showing 77% of women factor social consciousness into their purchasing decisionsIf you would like to learn more about The Mothered Business Mastermind, click here. Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime! If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.  Disclaimer: This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.This podcast does not constitute medical, legal, financial, or...