DOUBLE Your Win Rate in Enterprise Deals with AI + Behavioral Science | Sanchit Garg, Zime AI

Why sales playbooks fail and how AI-powered behavioral nudges are doubling win rates at companies like HP, SonicWall, and Versa Networks.Sanchit Garg, CEO and Co-Founder of Zime AI, joins host Johannes Deubener to reveal why traditional sales playbooks have become shelfware - and how combining generative AI with behavioral science is transforming sales enablement.With a background in behavioral science, Sanchit now helps enterprise sales teams unlock their winning behaviors using AI that actually understands their GTM, products, and competition.This conversation will change how you think about sales coaching, AI-driven enablement, and the future of B2B selling.Chapters00:00 - Intro Sanchit Garg00:40 - Meditation as a founder resilience tool01:08 - From $100M startup to behavioral science02:30 - Nudge theory explained04:25 - Why generic AI fails sales teams06:22 - Sales playbooks: the graveyard of unused materials09:21 - How Zime builds living AI playbooks in 7 days12:43 - Behavioral nudges in the sales workflow18:32 - Doubling win rates: Versa Networks and SonicWall results23:27 - Top behaviors that separate winning sales reps27:42 - The AI-native CRO: future of sales leadership29:06 - How AI resolves sales vs. marketing tensions33:10 - AI agents vs. human sellers in the funnel35:23 - The collapse of CRMs and the sales tech stack--------------------------------------------------------------Connect with Johannes: https://www.linkedin.com/in/johannesdeubener/Follow Sanchit: https://www.linkedin.com/in/sanchitg/Check out Zime: https://zime.ai/--------------------------------------------------------------More about AI To Go: I Real Talk on Enterprise AI✨ Watch more Episodes on YouTube: https://www.youtube.com/channel/UCiL3_cC9nmXALQiaqlYs2Kw✨ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-to-go-podcast/id1866997458✨ Listen on Spotify: https://open.spotify.com/episode/5X9XgIv1qtCYtExziNMyXK✨ Receive all Updates on LinkedIn: https://www.linkedin.com/company/ai-to-go-podcast/