Doubling Down in the Downturn - Talking Small Business with Gene Bohensky

Many businesses pull back on investment during challenging times. However, that is really the best time to invest more in marketing if you have a small market share. Challenges create opportunities and favor those who are proactive, creative, and flexible. I'll be talking with Gene Bohensky about Doubling Down in the Downturn. As a Lead Generation and Sales and Marketing Strategist, Gene Bohensky founded Archer Strategies to help companies develop and refine their sales processes to get great results. He works with select B-to-B clients to help target the right audience for their specific product or service and then helps them craft the right message to start meaningful sales conversations. In short, he gets you solid sales leads, with a particular emphasis on developing winning programs for technical and innovative products. https://www.linkedin.com/in/eugenebohensky/ Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University empowering business owners to learn, profit, and grow. www.SBProU.com