Doubling Down: Six Flags Expands Grad Nights & Disney Pivots Galaxy’s Edge

What this episode covers

Six Flags is expanding Grad Nite in 2026, adding Knott’s Berry Farm and Carowinds to a program the company has relied on for years. These closed-park events are built around a highly invested audience—graduating students—offering predictable attendance, controlled environments, and a clear value proposition for schools looking for local, cost-effective celebrations. We discuss why this expansion makes sense now, as parks prioritize experiences with reliable demand and lower operational volatility.Meanwhile, Disney is reversing course on one of the boldest creative choices it made when designing Star Wars: Galaxy's Edge. Starting April 29, Disneyland will bring Darth Vader, Luke Skywalker, Princess Leia, and Han Solo to Black Spire Outpost—characters that have been deliberately absent since the land opened in 2019 because they didn't fit the sequel trilogy timeline.Taken together, these moves point to a shared strategy: investing more deeply in what already works. Whether it’s expanding a proven private-event model or refining the use of an existing flagship land, both companies are choosing to double down on known audiences and assets rather than chase entirely new concepts. In a higher-cost, higher-risk environment, that kind of focus may be one of the most practical paths forward.Listen to weekly BONUS episodes on our Patreon.

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