Doug & Lisa Hudson, Founders of Feedback Sports

Doug and Lisa Hudson have always been into cycling and outdoors. Just out of college, as he was travelling the country and living out of his van, Doug founded a company called Chrome Industries, which made mountain bike baggy shorts and gear. But this episode is not about Chrome Industries. In fact, later in his life, Doug had the idea for a specific bike scale, and his wife Lisa Hudson encouraged him to build it. The company Feedback Sports was born with this first product. Nowadays, Feedback Sports products are used by many of the best cycling teams in the world. The company has grown tremendously, but the same passion for cycling that Lisa and Doug Hudson had has not changed a bit. This is the story of two passionate cyclists and entrepreneurs, and how they built Feedback Sports.