Doug Frost on the Most Elite Certifications in the Wine World — and Why They Matter episode artwork

EPISODE · Apr 1, 2026 · 1H 3M

Doug Frost on the Most Elite Certifications in the Wine World — and Why They Matter

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Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that.The certifications of ‘Master Sommelier’ and ‘Master of Wine’ are two of the most demanding in any field. And our guest today, Doug Frost, is one of only three people in the world to hold both.So Doug and Eli dig into what makes these courses so challenging; the differences between the two; and, most importantly, why they matter. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.TOPICS & TIMES:Doug Frost’s Background (2:11)Becoming a Sommelier(8:15)Outdoor Industry & Wine Industry (11:56)Certifying Organizations (13:25)Benefits of Low Pass Rates (30:17)Exams (32:15)Trick Questions (35:30)BUSA (40:18)Echolands (48:42)Visiting The Winery (1:00:28)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastENTER OUR WEEKLY GIVEAWAYS:Enter Our Free Weekly Giveaways Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Apr 1, 2026

Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that.The certifications of ‘Master Sommelier’ and ‘Master of Wine’ are two of the most demanding in any field. And our guest today, Doug Frost, is one of only three people in the world to hold both.So Doug and Eli dig into what makes these courses so challenging; the differences between the two; and, most importantly, why they matter. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.TOPICS & TIMES:Doug Frost’s Background (2:11)Becoming a Sommelier(8:15)Outdoor Industry & Wine Industry (11:56)Certifying Organizations (13:25)Benefits of Low Pass Rates (30:17)Exams (32:15)Trick Questions (35:30)BUSA (40:18)Echolands (48:42)Visiting The Winery (1:00:28)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastENTER OUR WEEKLY GIVEAWAYS:Enter Our Free Weekly Giveaways Hosted on Acast. See acast.com/privacy for more information.

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Doug Frost on the Most Elite Certifications in the Wine World — and Why They Matter

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Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that.The...

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