Doug Griffin: From Star Wars at Lucasfilm to AI in games and film
from The Purpose Made Podcast: Games, Film and IP
For anyone working where games, film and technology meet: Doug Griffin on a career from Star Wars at Lucasfilm to generative AI. Doug's background spans biomechanics, games, visual effects and AI, with successful start-ups acquired by companies including Apple and Roblox. He talks about bringing characters from worlds like Harry Potter and Pirates of the Caribbean to life, what OpenAI, Midjourney and Apple's Vision Pro could mean for interactive entertainment, and the EU AI Act. Recorded in 2023. In this episode, we explore: Griffin's inspiring ancestry & the enthralling tale of Oakridge - The Secret City That Built the Atomic Bomb. His metamorphic shift from architecture to tech, ignited by the advent of the Pentium processor in the late '90s. His enthralment with human performance & the confluence of exercise physiology & biomechanics with the gaming industry, spurred by PlayStation One's emergence. His dynamic engagements in media & entertainment - spanning from Biovision, EA to Lucasfilm, contributing to franchises like Star Wars, The Mummy Returns, Harry Potter, & Pirates of the Caribbean. The revolutionary power of AI within the creative culture of games, movies, & the creator economy. The intersecting vectors of innovation & societal influence. The future promise of AR, VR, AI, OpenAI, Stable Diffusion, DALL-E, Google Bard, Machine Learning, & Midjourney in an era of swift evolution & democratized access. A proficient analysis of Apple's new Vision Pro. The potentials & complexities of venture capital. The forthcoming era of AI in storytelling, creativity & healthcare. The importance of aligning with your passions and embracing change. Our journey with Doug today has given us insights & questions. Now, it's your turn. Ask yourself: How do you want to shape our collective future? Whatever your answers, act on them. Engage in conversations, challenge norms, embrace change, & above all, be curious. The future is not just in the hands of the Doug Griffins of the world. It's in yours too. The narrative is ours to write, technology ours to steer, & the future ours to shape. Enjoying the show? Follow and leave a rating on Apple Podcasts or Spotify. It really helps other people find us. We're also building a Purpose Made community on Discord for people who love games, film, TV and the IP behind them. Come and join us: https://discord.gg/vvtV6ZHKGK
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