Doug Thompson: How Great Leaders Use Story to Spark Growth

In this episode of Management Matters, Jane Magness sits down with Doug Thompson to explore the power of storytelling as a leadership tool. Great leaders don't just share information—they shape meaning. Doug explains how intentional storytelling builds trust, reinforces culture, clarifies vision, and inspires action. When leaders use stories well, they create connection and momentum that data alone cannot generate. Together, they discuss how to craft stories that resonate, avoid common narrative pitfalls, and use personal experiences to spark growth within teams and organizations. If you want to move from simply communicating to truly influencing, this conversation will challenge you to rethink the stories you tell and the growth they can ignite. Connect with Doug Thompson The Doug Thompson The Doug Thompson Podcast LinkedIn