EPISODE · Jun 13, 2026 · 53 MIN
Doug Williams
from SAAB in the Rearview Mirror · host John Christensen
This week’s guest is former Saab Parts Director Doug Williams. Doug worked in the Norcross, GA headquarters in the late 90’s through his early retirement in 2001. During his tenure the parts division moved over 100 million in parts and accessories per year with the help of a dedicated staff. Innovative ideas were put into place such as overnight dedicated delivery to dealers of parts and Saab badged delivery trucks traveling all over the Northeastern USA. My favorite was the view of a Gripen fighter jet afterburner on the back doors of the trucks. Doug also talks about his 25 years with Jaguar prior to joining Saab and many of the celebrities he met in his career.
What this episode covers
This week’s guest is former Saab Parts Director Doug Williams. Doug worked in the Norcross, GA headquarters in the late 90’s through his early retirement in 2001. During his tenure the parts division moved over 100 million in parts and accessories per year with the help of a dedicated staff. Innovative ideas were put into place such as overnight dedicated delivery to dealers of parts and Saab badged delivery trucks traveling all over the Northeastern USA. My favorite was the view of a Gripen fighter jet afterburner on the back doors of the trucks. Doug also talks about his 25 years with Jaguar prior to joining Saab and many of the celebrities he met in his career.
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Doug Williams
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