Douglas-Chefin Müller: “Wir werden ein Stückweit auch zu einem Medienunternehmen”

from Handelsblatt Disrupt - Der Podcast über die Zukunft der Wirtschaft · host Larissa Holzki, Handelsblatt

Die Coronakrise hat auch die Parfümeriekette Douglas getroffen: Wegen des Lockdowns brach der Umsatz in den Filialen ein und auch der operative Gewinn des Unternehmens ging zurück. Douglas ist trotzdem überraschend gut durch die Krise gekommen. Grund dafür ist ist der Onlinehandel, der um rund 40 Prozent zugelegt hat. Die Parfümeriekette profitiert davon, dass Chefin Tina Müller die Digitalisierung in den vergangenen Jahren kräftig vorangetrieben hat. Im Podcast Handelsblatt Disrupt erklärt Müller, wie es mit dem Filialgeschäft weitergeht, wie der Onlinehandel die Innenstädte verändert – und warum Douglas nun ein Stück weit zu einem Medienunternehmen wird. — Haben Sie Fragen, Kritik oder Anregungen? Dann treten Sie unserer Handelsblatt Disrupt LinkedIn-Gruppe bei und schreiben Sie uns unter: https://www.linkedin.com/groups/8836249/. Sie können Sebastian Matthes auch bei Twitter (@smatthes) oder per Mail ([email protected]) kontaktieren. *** Weitere Informationen zu unserem Werbepartner finden Sie hier: www.whatsyouredge.de

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This episode was published on January 29, 2021.

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