EPISODE · Mar 8, 2009 · 1H 30M
Douglas Holt - Marketing for Social Entrepreneurship
Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola. https://ssir.org/podcasts/entry/douglas_holt_-_marketing_for_social_entrepreneurship
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Douglas Holt - Marketing for Social Entrepreneurship
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