Douglas Lee on Building a Thriving Referral Business

Summary:This episode is a conversation with Douglas Lee, a top-producing agent who shares his tactical approach to building a business based entirely on referrals. The discussion focuses on the importance of creating a memorable and repeatable client experience that encourages past clients to become advocates. Lee provides actionable advice on how to stay top-of-mind, provide value long after the transaction is over, and leverage technology to automate follow-up. This is an excellent listen for any agent who wants to move beyond cold leads and build a more sustainable business.