Dove CMO on making purpose work and avoiding AI hype
from Ad Age Marketer's Brief Hosted by Ad Age
Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.
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This episode is 24 minutes long.
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This episode was published on April 5, 2023.
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