Down in the DM (Direct Marketing)

For marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing) with abandon!Not only does this strategy save money, when implemented correctly it can lead to increased brand loyalty and sales. Listen in to learn how it works.@_ShanitaSpeaks @McGrawHill @ 4A's @AMA_Marketing #EmailMarketing #DirectMarketingMarketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript