Dr. Alejandro Badia: Rethinking urgent care with OrthoNOW

When you go to an urgent care or emergency room, chances are you’ll have to wait an hour or so to be seen. Then you get screened by a general practitioner who has to know a little bit of everything, only to find out you have a broken hand. The doctor gives you an ice pack, anti-inflammatory meds and refers you to an orthopedist for specialized care who you have to wait a few days to see. Oh, and you’re out $200 for your visit. After spending more than 13 years as an orthopedic surgeon, Dr. Alejandro Badía was tired of seeing this: Patients who came to see him frustrated financially and mentally. That’s why in 2012, the hand, wrist, elbow and shoulder specialist decided to start OrthoNOW, a full-service walk-in urgent care, in Florida. Dr. Alejandro Badia joins Bísness School to tell us how cystic acne led him to becoming an orthopedic surgeon, why his first business was a colossal failure, why he decided to make a mobile app a central part of his new model for orthopedic urgent cares and he tells us why he thinks doctors make bad business people. Plus, he answers questions from small business around the country.This episode was produced by Fernando Hurtado and edited by James Jeffrey.Follow OrthoNOW at https://www.instagram.com/orthonow.Follow Fernando Hurtado at http://instagram.com/byfernandoh. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.