Dr. Allen Lim — On Skratch Labs, Leadership, and the Simple Joy of Riding Bikes.

Dr. Allen Lim is a well-known figure in the sports nutrition and performance world. He is the founder of Skratch Labs, a company that produces sports hydration and nutrition products made with natural ingredients. Dr. Lim's background as a sports physiologist and coach, combined with his passion for cooking and nutrition, led him to create Skratch Labs in 2012. He has worked with some of the world's best athletes, including Tour de France champions, Olympic gold medalists, and Ironman world champions. Dr. Lim is also a co-author of several cookbooks focused on healthy, simple, and delicious recipes for athletes. He is a respected thought leader in the field of sports nutrition and continues to innovate and educate others on the importance of real food and proper hydration for optimal athletic performance.