Dr. Barry Schwartz, The Paradox of Choice

Barry Schwartz has been a professor of psychology at Swarthmore College, in Pennsylvania since receiving his PhD from the University of Pennsylvania in 1971. He has written ten books and more than 100 articles for professional journals. In 2004, Barry published The Paradox of Choice: Why More Is Less, which was named one of the top business books of the year by both Business Week and Forbes Magazine. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and Talk of the Nation, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He has lectured to audiences as large as 5000, among them the British and the Dutch governments. Barry’s most recent book, authored with Kenneth Sharpe, is Practical Wisdom: The Right Way to Do the Right Thing.