Dr. BJ Fogg On The Fogg Behavior Model

What this episode covers

Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor at Stanford University who studies how technology can be used to change behaviors in positive ways. He is also the creator of the Fogg Behavior Model, which illustrates the three elements, he believes, must converge for a behavior to occur. Dr. Fogg speaks with Practical Ecommerce’s Kevin Patrick Allen for this “Ecommerce Conversation.”

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Frequently Asked Questions

How long is this episode of Ecommerce Conversations?

This episode is 12 minutes long.

When was this Ecommerce Conversations episode published?

This episode was published on May 22, 2014.

What is this episode about?

Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor at Stanford University who studies how technology can be used to change behaviors in positive ways. He is also the...

Can I download this Ecommerce Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.