Dr. Brianna Rhue: From Optometrist to Tech CEO - Saving Practices $200K/Year

from Trustcasting Podcast · host Zane Myers

and CEO of Dr. Contact Lens — a tech platform helping eye doctors keep more of their contact lens business and compete with online retailers. Dr. Rhue shares how she built an Inc. 5000 company after losing $100,000 to failed developers, how her platform helps practices improve capture rates from 65% to over 90%, and why every professional is in sales whether they realize it or not. They also discuss practice growth, entrepreneurship, women in tech, conference strategy, and building a business that can run without you. Connect with Dr. Brianna Rhue: Email: [email protected] LinkedIn: https://www.linkedin.com/in/briannarhue Company: https://drcontactlens.com Instagram: @drcontactlens Chapters: 00:03 - Introduction & The $200K Problem 03:00 - How Dr. Contact Lens Works 06:13 - The Industry Capture Rate Problem 09:09 - Checkout Easier Than Amazon 11:28 - Meeting Business Partner Jen Tabiza 13:46 - Building the App - First Attempts 15:01 - Why She Didn't Give Up 15:48 - Doug the Developer Patient 18:06 - Success Stories & Inc 5000 20:47 - $6,000 in Two Hours Story 23:06 - Competition & Copycats 25:45 - Running Two Businesses 28:14 - The Cow That Was a Sheep 30:11 - Everyone Is in Sales 31:55 - Vendor Booth Strategy #DrBriannaRhue #DrContactLens #OptometryBusiness #EyeDoctor #ContactLenses #Inc5000 #FortLauderdale #WomenInTech #StartupStory #MedicalTechnology #PracticeGrowth #OnlineRetailers #TechPlatform #BicoastalBusiness #JenTabiza #OptometristEntrepreneur #TrustcastShow #ZaneMyers #SmallBusiness #SalesMindset

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This episode was published on March 12, 2026.

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