Dr. Cleo Amelia AP, CFMP: Don't Gatekeep the Medicine

Dr. Cleo Amelia came up through chronic illness — Lyme disease, autoimmune struggles, the long road that eventually led her to a doctorate in acupuncture and Chinese medicine. She opened a clinic, added functional medicine, built something real. Then she found the online space and everything changed.In two and a half years she closed her in-person practice, built a functional medicine coaching company with eight practitioners under her, launched a second business coaching health and wellness practitioners, and hasn't looked back.What she'll tell you is that none of it happened in spite of the medicine. It happened because of it.This conversation goes deep on why TCM practitioners are the most resistant group to go online — and why that resistance might be the thing that kills the profession. Cleo talks about ideal client messaging, the difference between selling sessions and selling transformation, the mindset work that almost nobody wants to do but everybody needs, and why if you have a gift and you're not putting it out there, she finds that selfish.She also gets candid about her own anxiety at the peak of her success — and the hypnotherapy that helped her understand where it was coming from.