Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer on Building Business Cases for Genomics

from PhenoTips Speaker Series: A Genetics Podcast

A panel discussion and interactive Q & A with genetic counseling directors, healthcare consultants, and business case experts. Hosted by Kira Dineen.Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer discuss:Where to begin: connections and resources to get startedHow to craft compelling narrativesThe numbers behind the story: backing up cases with dataBest practices for building strong business casesResources:NSGC Cancer Genetics Business Case ToolkitAn Introduction to the Genetic Counseling Business Case Experience: Learnings from NSGC’s First Business Case Summit

Episode metadata supplied by the publisher feed · Published Apr 22, 2026

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Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer on Building Business Cases for Genomics

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