Dr. Ed Dobbles | Research and Analytics in an AI World

A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains his thinking on why great tools often don't get used. Key topics include:- Why "Analytics is hard, but people are harder"- How generative analytics will allow leaders to truly talk to their data- The importance of AI governance- Why "All models are wrong but some are useful"Tune in to hear stories about H&R Block, Malort Liquor, and the racquetball court at Best Buy. ⏱️ Chapters1:44 - Defining Analytics and Business Intelligence3:26 - The Evolution of Data Adoption9:31 - Analytics and Human Factors15:06 - AI Systems and Synthetic Panels24:35 - Building Future Analytics Teams32:10 - Closing Advice and StoriesSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.