Dr Elsa Thirion-Venter – Research Director – MarkData

This week on Womanity-Women in Unity, Dr. Amaleya Goneos-Malka talks to is Dr Elsa Thirion-Venter, who is the director and co-owner of MarkData, an independent marketing and strategic insights, consulting, and development company. She is a registered Research Psychologist at the Health Professions Council. She is also a Southern African Marketing Research Association (SAMRA) Accredited Researcher (SAR). Through research Dr Thirion-Venter surfaces human insights, brings unheard voices to the forefront and makes a difference in people’s lives. She shares some of the challenges she has experienced as a female business owner and how she utilises servant leadership to steer her organisation and serve her team. We reflect on some of the mechanisms to increase the penetration of women into leadership positions, one being the need to simultaneously transform society’s stereotypes of women and for women to change limiting beliefs about themselves. Part of self-development is achieved through education, not just the acquisition of academic knowledge but for personal growth and attaining soft skills to equip one with coping tools for life. Tune in for more…