Dr. Eric Schaffer, CEO of HFI: "Influence the Future!" - 14 min

Discover how Dr. Eric Shaffer (CEO of HFI) successfully influenced his company's long term success, why he got fired early in his career, and what he said is more important than EBITA (14 minute episode). ======================================== CEO Blindspots® Podcast Guest: Dr. Eric Shaffer. Eric is the world’s thought leader on mature and industrial strength user experience (UX) operations—with methodology, tools, standards, training, certification, and cost-effective staffing. His book Institutionalization of UX: A Step-by-Step Guide to User Experience Practice (now in its second edition) provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. He co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human- computer interaction, ergonomics, psychology, computer science, and marketing.His experience includes UX design, consulting, and training projects for over 200 Fortune 500 clients, and leading projects omni-channel UX strategy, omnichannel UX, innovation, design, and persuasion engineering. Eric is actively engaged with HFI staff and clients around the world and is working to disseminate UX design methods globally.Eric has a longstanding interest in persuasion design. He pioneered the development of methods to optimize Persuasion, Emotion, and Trust (PET Design), and has applied these methods to increase conversion for organizations such as the California State Government, Fidelity, Macy's, MetLife, REI, Taj Hotels, and Vodafone. He has led development of the HFI courses on persuasion engineering and has taught them worldwide.Eric is a Certified Professional Ergonomist (CPE). He earned his MS and PhD in Applied Psychology, specializing in Human Performance, from Stevens Institute of Technology. His BA is in Psychology from Clark University. In 1981 Eric founded Human Performance Associates, the precursor to Human Factors International, Inc., which was incorporated in 1988. For more information about HFI; https://humanfactors.com/about.aspx For more information about Dr. Eric Shaffer's book "Institutionalization of UX: A Step-by-Step Guide to User Experience Practice" (now in its second edition); https://a.co/d/hJJEUEu ======================================== CEO Blindspots® Podcast Host: Birgit Kamps. Birgit's professional experience includes starting and selling an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”, and serving as a Board Member with various companies. She is also a mentor at the University of Houston's Wolff Center for Entrepreneurship. Birgit is able to help investors and executives quickly discover blind spots holding their organization back, and accelerate leadership effectiveness. In addition, Birgit is the host of the CEO Blindspots® Podcast which was recognized for having the “biggest listener growth” in the USA by 733%, and most recently for having the "top 1.5% global ranking" in its category; ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ceoblindspots.com/podcast/⁠⁠⁠ To ask questions about this or one of the 250+ other CEO Blindspots® Podcast episodes, send an email to⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠