Dr. Fiona Spotswood's Campaign for Inclusivity in Mountain Biking and Action Sports

Mountain biking is not represented in a diverse way In a compelling conversation on the "Ride to Success" podcast with Pedro Couto Lopes, Dr. Fiona Spotswood, an Associate Professor of Marketing and Consumption at the University of Bristol, delves deep into the intricacies of gender inequality in mountain biking and the broader scope of action sports. "Women mountain bikers face unique experiences of exclusion. Their engagement with the sport is brokered by men. This creates pressure and exacerbates feelings of imposter syndrome, fear and anxiety." Find out more about Dr. Spotswood's transformative work in the Ride To Success podcast. Chapters: ~ Project FIAS: Bridging the Gender Divide in Action Sports ~ Unveiling the Hidden Barriers: Key Findings on Gender Inequality ~ Building Inclusive Communities: The Heart of Project FIAS ~ Changing the Narrative: The Power of Communities and Marketing ~ The Impact of Media and Marketing on Mountain Biking's Image ~ Successful Strategies for Cultivating Diversity on the Trails ~ Stories of Change: Transformative Moments in Mountain Biking ~ Looking Ahead: The Future Path of Project FIAS - You can find Dr Fiona's work here: https://www.bristol.ac.uk/people/person/Fiona-Spotswood-eed34c90-5332-4fc1-a08d-65a5baf0aa74/ - Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ Thanks for listening #Cycling #Podcast #RideToSuccess