Dr Hannah Fair

On this episode of Beauties & Beasties we're joined by Dr Hannah Fair, Lecturer in Human Geography at the University of Southampton. Hannah has conducted around 50 in depth interviews with residents across London and the South East to better understand their experiences of pests and pest control.What makes someone finally pick up the phone and call a professional pest controller?What have people tried before seeking help?What worries them most when pests invade their homes?And what do customers really think about the pest control industry?This fascinating discussion explores the human side of pest management, revealing the emotions, frustrations, decision making processes and expectations of the people we serve every day.Whether you're a pest controller, business owner or simply interested in understanding customer behaviour, this is an episode packed with valuable insights.