Dr. Jeremy Weisz: He Interviewed an AI Clone Instead of the Real CEO. Which Was More Believable?

What happens to sales and marketing when AI can clone your voice, write your emails, and interview your prospects before you ever pick up the phone? In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with Dr. Jeremy Weisz, co-founder of Rise25 and host of the Inspired Insider podcast, to dig into a question every revenue leader needs to answer right now: In a world flooded with AI-generated content, how do you build the kind of trust that actually closes deals? Jeremy has been building relationships through podcasting since 2007 — long before it was a mainstream marketing strategy — and he's turned that obsession into Rise25, a done-for-you B2B podcast agency that helps companies connect with their Dream 200 clients, referral partners, and strategic alliances.  His framework is a systematic, relationship-first revenue engine, and in this conversation, he shares exactly how it works. In this episode, you'll learn: Jeremy's "Columns of Giving" framework and why it outperforms traditional sales pipelines Why authentic relationships will become even MORE valuable as AI-generated content floods every channel How to use AI tools like Whisper Flow, Gemini, Delphi, and Suno to deepen — not replace — human connection The right (and wrong) ways to use AI in your content and outreach strategy without eroding trust Why Jeremy told an SEO company CEO point-blank: "You should not host a podcast" — and what he should do instead The honest truth about whether AI is actually making us more productive or just raising the bar for output Whether you're building a B2B pipeline, scaling content, or trying to figure out where authentic human connection fits in your go-to-market motion, this conversation will sharpen your thinking.