Dr. Jonah Berger on How the Great Catalysts Remove the Barriers to Change EP 227

In today's episode, Dr. Jonah Berger, a bestselling author and University of Pennsylvania Wharton School marketing professor, shares how great catalysts remove the barriers to change. By understanding and tapping into these drivers of change, you can become more effective in your own life, career, and relationships. We discuss his latest book, The Catalyst. Purchase The Catalyst by Jonah Berger: https://amzn.to/3Y9Rh0q (Amazon Link) What I Discuss with Dr. Jonah Berger About How We Change Dr. Jonah Berger is a world-renowned expert on change, word-of-mouth influence, consumer behavior, and how products, ideas, and behaviors catch on. His work has been responsible for the transformation of countless businesses and organizations. By learning how catalysts work, we can better understand how to use them to achieve our goals and unleash the power of change in our life and business! Full show notes and resources can be found here: https://passionstruck.com/jonah-berger-the-catalyst-remove-change-barriers/  Brought to you by MasterClass, Omaha Steaks, and POM Wonderful. --► For information about advertisers and promo codes, go to: https://passionstruck.com/deals/  --► Prefer to watch this interview: https://youtu.be/5YUn8E_po4U  Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally! --► Subscribe to Our YouTube Channel Here: https://www.youtube.com/c/JohnRMiles Want to find your purpose in life? I provide my six simple steps to achieving it - passionstruck.com/5-simple-steps-to-find-your-passion-in-life/ Did you miss my interview with NYU Stern School marketing professor Scott Galloway? Listen to episode 218 on why America is adrift and how to fix it. ===== FOLLOW ON THE SOCIALS ===== * Instagram: https://www.instagram.com/passion_struck_podcast * Gear: https://www.zazzle.com/store/passion_sruck_podcast Learn more about John: https://johnrmiles.com/ Pre-Order The Mattering Effect: https://matteringeffect.com/. Take the 90-second diagnostic to see if you're disappearing.Explore the Show: https://passionstruck.com/starter-packs/. New to Passion Struck? Start with the best episodes curated for you.Connect with JohnWebsite: https://johnrmiles.comBook John to Speak: https://johnrmiles.com/speaking/Substack: https://www.theignitedlife.net/Children’s Book — You Matter, Luma: https://youmatterluma.com/Support the Movement: https://startmattering.com/. Every human deserves to feel seen, valued, and like they matter. Wear it. Live it. Show it.Passion Struck — #1 Alternative Health Podcast. 85M+ downloads.DisclaimerThe Passion Struck podcast is for educational and entertainment purposes only. The views and opinions expressed do not necessarily reflect those of Passion Struck or its affiliates. This podcast is not a substitute for professio