EPISODE · Jan 22, 2026 · 26 MIN
Dr. Kent MacDonald on Building the Next Generation of Automotive Leaders
from Aftermarket All-Access · host Endeavor Business Media
In this episode, Dr. Kent MacDonald, president of Northwood University, sat down to talk about educating the next generation of automotive and aftermarket professionals. But first, he shared what it was like interviewing Wayne Gretzky — and how the hockey legend's philosophy of "skating to where the puck is going" applies directly to the automotive industry's future. Northwood isn't your typical university. It's America's automotive, mobility, and aftermarket university. MacDonald explains ways the aftermarket industry can support Northwood — from scholarships and mentorship to employee benefit programs — and the ROI data that proves investing in Northwood education pays off for families and employers alike.
What this episode covers
In this episode, Dr. Kent MacDonald, president of Northwood University, sat down to talk about educating the next generation of automotive and aftermarket professionals. But first, he shared what it was like interviewing Wayne Gretzky — and how the hockey legend's philosophy of "skating to where the puck is going" applies directly to the automotive industry's future. Northwood isn't your typical university. It's America's automotive, mobility, and aftermarket university. MacDonald explains ways the aftermarket industry can support Northwood — from scholarships and mentorship to employee benefit programs — and the ROI data that proves investing in Northwood education pays off for families and employers alike.
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Dr. Kent MacDonald on Building the Next Generation of Automotive Leaders
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