Dr. Michael Cetta: Modernizing the EKG Process with Crimson Scientific | Stories in Life Sciences

Almost 2 million EKGs are performed every day worldwide. Every single one still requires ten wires, ten stickers, and hoping someone puts them in the right place.In this episode of Stories in Life Sciences by MedAxis AI, Christopher Wilson sits down with Dr. Michael Cetta and Mark Zachary, Co-founders of Crimson Scientific, to explore how they are cutting EKG capture time in half and eliminating the complexity that leads to errors.Dr. Cetta spent years running emergency departments, watching this same slow, error-prone process repeat itself thousands of times. Mark Zachary, a biomedical engineer who built AI tools at Boston Scientific and Mayo Clinic, saw the same inefficiency from the technology side. Together at Crimson Scientific, they are building a more accurate, faster EKG process designed for how clinical environments actually work.We cover:Why the EKG process has remained largely unchanged for 50 years despite daily use at scaleHow Crimson Scientific is cutting EKG capture time in half and reducing placement errorsWhy customer validation came before building the solutionThe decision to build in-house rather than rely on contractorsThe hidden challenge in MedTech: bridging clinical improvement to economic valueHow M-Hub accelerated Crimson Scientific's path to commercializationWhat it takes to modernize a standard used 2 million times daily worldwideWho this is for: MedTech founders, clinicians, investors, and researchers in cardiology, medical devices, and healthcare AI who want to understand how established clinical standards get modernized.Guests: Dr. Michael Cetta, MD FACEP FACHECEO and Co-founderMark ZacharyCo-founderCrimson Scientific https://www.crimsonscientific.comhttps://www.linkedin.com/in/michaelcettaHost:Christopher Wilson, Founder, MedAxis AIwww.medaxisai.orghttps://www.linkedin.com/in/christopher-wilson-medaxisai https://www.linkedin.com/company/medaxisaiFollow Stories in Life Sciences on Spotify, Apple Podcasts, and YouTube for new episodes.