Dr. Nicolle Carr – CEO, Integrated Brain Health | Founder, OKABA

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Dr. R. Nicolle Carr to discuss some of the biggest ethical and access challenges facing the ABA field today.Dr. Carr shares her unexpected journey into behavior analysis, why ethical decision-making often lives in the gray areas rather than the textbook, and how providers can better prepare clinicians for the realities of practice. The conversation explores rural access to ABA services, the limitations of diagnosis-based funding, and the difficult real-world decisions clinicians face every day.They also discuss leadership, creating a culture where ethical concerns can be openly discussed, and why being a trusted community resource may be one of the most effective growth strategies for behavioral health organizations.Whether you're a clinician, leader, or practice owner, this episode offers practical insights on ethics, access, leadership, and sustainable growth in behavioral health.