DR Rawson: 30 Companies, TinyTales & The CIC Initiative for Radical Integrity

In this episode of The Ridiculously You Podcast, our host Julie May sits down with DR Rawson, a lifelong builder, author of 19 books, and the mastermind behind more than 30 successful companies. At 79 years young, DR is proving that the boldest work of your life doesn’t have to happen early. His journey is a masterclass in identity reclamation, moving from high-stakes corporate acquisitions to creating TinyTales—a storytelling universe designed to teach children (and the adults who read to them) the character traits the world needs most.We dive into the messy parts of leadership and business turnarounds. DR shares the "secret sauce" from his decades of entrepreneurship: the shift from seeking profit to providing genuine value and serving others. This is a true rebellion against shrinking into retirement; instead of slowing down, DR founded the Character, Integrity, Credibility™ (CIC) Initiative. This framework treats trust as a measurable asset, challenging a culture that often sacrifices reputation for a quick win.This conversation is your permission slip to think long-term and build a legacy that lasts. Julie May and DR Rawson discuss the upcoming CIC app and how storytelling through unforgettable creatures can bridge the gap between "knowing" a virtue and "practicing" it. You’ll walk away inspired by DR’s relentless curiosity and ready to apply his systematic approach to integrity in your own life and leadership.Want to learn more about DR Rawson? LinkedIn: linkedin.com/in/drrawson Facebook: facebook.com/drrawsonWant to learn more about Ridiculously You or join our newsletter? https://ridiculouslyyou.comReady to join the Ridiculous Women Society and stop shrinking? https://ridiculouslyyou.com/womenWant to learn more about Julie May or book her to speak? https://thejuliemay.com