Dr. Roger Shedlin: How He Built WIN & Helped 900,000+ Families Navigate Fertility

Dr. Roger Shedlin, founder of WIN, joins LegendsNLeaders to share the journey behind building one of the pioneering companies in fertility, family-building, and women’s health benefits.More than 25 years ago, Dr. Shedlin recognized a major gap in healthcare: fertility support was largely missing from the benefits and services available to employees. That realization led him to launch WIN, formerly WINFertility, which has since expanded into a broader suite of women’s health and family-building benefits.Today, WIN has helped more than 900,000 families. In this episode, Dr. Shedlin shares how he identified the opportunity, built and grew WIN, overcame hurdles in the healthcare industry, and continued finding new areas where the company could expand its services.We also discuss the evolution of fertility benefits, how employers are approaching these benefits today, and where Dr. Shedlin sees the biggest opportunities for innovation and growth in the years ahead.#RogerShedlin #WIN #WINFertility #Fertility #FertilityBenefits #WomensHealth #FamilyBuilding #IVF #Healthcare #HealthTech #EmployeeBenefits