Dr. Tyler Johnson on He Gets Us, the “More” Super Bowl Ad & Sharing Jesus in Culture

Dr. Tyler Johnson, Chief Impact Officer of Come Near, joins Crosswalk Talk to unpack He Gets Us’s latest Super Bowl ad titled “More.” He explains what this year’s spot is about, why He Gets Us invests in one of the most-watched advertising stages in the world, and how the campaign strives to raise the public conversation about Jesus in culturally relatable ways. Their focus is on connecting with spiritually curious people — not preaching at them — using creative messaging that invites questions and steps toward faith. Dr. Johnson also explains how He Gets Us works with partners like The Bible Project to help curious visitors explore the gospel after watching the ad. Highlights What the He Gets Us “More” Super Bowl ad is about — challenging cultural materialism and inviting reflection Why He Gets Us continues to run high-visibility ads during the Super Bowl What Come Near is and how it aims to introduce people to the authentic Jesus The strategic role of the He Gets Us website as a gateway to deeper discipleship resources How partnerships with organizations like The Bible Project support ongoing spiritual journeys How the ad is designed to spark curiosity rather than deliver a full theological argument Resources Mentioned Come Near – Organization behind He Gets Us Official Website: https://comenear.com/ He Gets Us Campaign: https://hegetsus.com/ The Bible Project – Creative partner providing Bible resources Official Website: https://bibleproject.com/ YouTube Channel: Biblical Reference Mentioned Romans 12:1–2 (Phillips Translation concept referenced in ad strategy) Join the Conversation Dr. Johnson’s insight shows He Gets Us isn’t just an ad campaign — it’s a cultural conversation starter about faith, meaning, and what we pursue most. After hearing about it, what line from the “More” ad stands out to you? How has your understanding of spiritual longing vs. material “more” evolved? Share your thoughts with #CrosswalkTalk #HeGetsUs #MoreAd #ComeNear — and if this episode encouraged you, subscribe and leave a review so others seeking thoughtful faith conversations can find it too. Visit LifeAudio.com for dozens of other faith-centered podcasts. Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.