DR2021: Indi Young

Ahead of the online conference next month, Design Research keynote Indi Young joins Steve on the UX Australia podcast. Indi will kick off Design Research 2021 with her presentation "People, Purposes, Patterns & Problem Space". Tickets to the virtual conference are available now https://www.eventbrite.com.au/e/design-research-2021-tickets-123110359399 Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written two books, Practical Empathy and Mental Models. Her next book, Assumptions Aside, will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency. You can follow her on Twitter @indiyoung and access many resources on her website indiyoung.com as well as at medium.com/inclusive-software.